It’s official! The Holiday Shopping Season is underway! Black Friday has evolved over the past few years with stores opening earlier and earlier and offering merchandise at even lower prices. This year, Kmart, Meijer, and Sears were open Thanksgiving Day with Toys R Us opening at 10 p.m. Black Friday began with Old Navy opening at midnight and Kohl’s opening its doors right at 3 a.m. Most of the other big retailers followed right after, starting the day at 4 a.m. Extended hours kept most stores opened until midnight. Many bargain hunters waited in line for hours to be the first ones to rush through the doors looking for Early Bird incentives and this season’s hot items, which included electronic reading devices, gaming systems, and discounted apparel.
The traffic on Nicholasville Road to enter the mall truly reflected how much consumer traffic retailers were experiencing. Most stores at Fayette Mall opened at 6 a.m. with an exception of others that opened earlier. For example, Aeropostale opened its doors at midnight. There were mad dashes to parking spots because the mall’s parking lot was already completely full by 5 a.m. Many mall employees utilized carpooling mechanisms or had family and friends drop them off so they wouldn’t be late for work. It’s no wonder why customers were out shopping so early-there were the best bargains of the season to be seen on this day! Express and Ann Taylor Loft had 40% off their store until noon, Hollister’s entire store was 30%, Macy’s offered extraordinary savings for customers that possessed a WOW!pass, and even Abercrombie and Fitch offered a $25 gift card for every $75 purchase. It’s safe to say that the retail industry ended in a surplus on Black Friday.